It can then be understood that empreendedorismo is the capacity that an individual, independent of its formation, has of looking at the gift and perceiving an idea/chance and, from this idea, to generate change. But, beyond this capacity of perception and creation, the empreendedorismo demands courage and persistence to take risks and to surpass them. New ideas bring uncertainties and these uncertainties demand of the enterprising courage to face the stranger and devotion, of time, money and disposal, to surpass the risks and difficulties. Thus an entrepreneur will only have some possibility of spoon resulted in the future. SURMOUNTINGS Franquia or Franchising are a system of distribution of products and or services. This system establishes that the franqueador yields to made available the right to explore its concept, know-how and marks by means of a financial consideration.
(PL, 2001). The made available one – that generally is an entrepreneur? it acquires by means of a contract the rights of use of a consolidated mark already in the market? the franqueador, that generally is another entrepreneur who searchs market expansion? starts to commercialize its products and services following the standard determined for the franqueador. The surmounting also can be defined as a system of marketing, conducted for a legal contract that involves two parts. One has left, the made available one, receives the right to use a known mark already in the market, as he was its individual proprietor, but assuming the obligation to work respecting the methods, processes, standards and terms taxes for the other part, the franqueador, the real owner of the mark. This made available and franqueador relation between is firmed by means of a legal agreement, known as franchise agreement. (LONGENECKER, MOORE and PETTY, 2004) the surmounting is, without a doubt, an excellent way for the entrepreneur. In Brazil, this modality of empreendedorismo has if developed in special and sped up way, to each year the numbers grow uninjured the crises and oscillations.