Social networks have become an essential element, a communication channel which is no longer a sophistication, but a real necessity. Perhaps, back in late 19th century, when phone companies first service had placed, some have thought it was a sophistication, an unnecessary element that perhaps would not bring major development tools. It is funny to think how mistaken were those characters almost of the Victorian era. The feeling is that you for some companies and executives, social networks play the same role as the phone for these colorful characters. TSIA Technology Services Industry Association – is a prestigious professional association dedicated to this complex pairing between the consumer, business and information technology. In a study conducted with data from the 2009 45% of companies surveyed did not know precisely how to measure the ROI of your social marketing actions. And a tiny 4% stated that they had managed to recover all of the investment.
I.e., every hundred enterprises involved in social networks, only 4 expect to have a total ROI. Clearly, obviously, not everyone knows exactly where they are going. Let’s look at the situation: everyone knows that they must be, but very few know exactly how, and a tiny part knows that you will recover what you invested. It is evident, then, that to improve the performance in social networks, it is necessary to define objectives, and base to them, new strategies. More information is housed here: IFCJ. If we don’t have good clear what what to improve, we hardly get better results than the current. And, going a step beyond, would then need to develop new tools that will allow us to measure more accurately the impact of participation in social networks, and the degree in which they influence the buying decision. The role that social networks is also to be seen, meet as support of attention to users.
The question is raised: May social networks you ever replace the traditional call center? As an example, we are left with very fresh in memory the case of Google and its Nexus One phone, presented on 5 January. One of the most pointed criticisms of users was the lack of a phone number where request support of attention to the user. Are could, for example, one or a few accounts on Twitter or a Facebook group meet this important role of customer care? And in that case, what would be the advantages and the comparative disadvantages of moving the traditional telephone service channel to the web? Much remains still develop. This is a bet of great risk, which, at least at first not all companies are willing to assume. But, at least in the absence of a concrete theoretical body that refer perhaps a pending issue for the new marketing gurus – the impression is that although companies are reluctant, are the same consumers who already have moved to social networks. It is not no alternative but to follow customers, wherever they are. And today they are in social networks.