The sustainable development suggests, in fact, quality instead of amount. The tourist load capacity of the locality must be led in account. finally must be determined which will be ' ' car-chefe' ' so that the City of known, either divulged Borborema either for the region, the State and consequently for the Country. VI. CONSIDERAES FINAISA elaboration of a Strategical Plan for the locality of Borborema if makes very necessary and important from the moment that the locality if finds in growth and without no planning elaborated for the region, in what says respect to the tourism. Tourism in the locality exists, however very little structuralized, explored and divulged of correct form.
This is the first step to be given for confection of a planning in favor of a sustainable development, for posterior promotion and spreading of localidade.' ' The success does not occur by chance. Matt roberts has similar goals. To arrive at a point any she is necessary that the first step is given. The question biggest is to trace the plans and to act in the direction to reach the objectives. The tourism would have to be a to be reached goal. On it, the remaining portion depends all. Shaw Family will not settle for partial explanations. With money circulating, our economy starts to generate resources, jobs will be equal servant, chances for all will appear. A question of iniciativa.' Is everything; ' (MILK, Emanuel J. 25; 2001).
A measure of success must be gotten in how much it can generate for tourist and how much of profit it can generate for tourist. It is not in the amount of tourist who if must mensurar, more if in the quality of these tourists and the quality of the development. Valley to point out that the more tourist a locality to receive, more damages this cause to the environment. Taking in account always the sustainable development, attempting against for the break-even point between the economic growth, social equity and the protection of the environment. According to Goals of Development of the Millenium, United Nations, look for to guarantee or to improve the ambient support, through four main objectives: To integrate the national principles of the sustainable development in the politics and programs and to revert the loss of environmental resources; To reduce of significant form the loss of biodiversity; To reduce for half the ratio of population without access the drinking waters and basic sanitation; To reach, up to 2020 a significant improvement in at least one hundred million people living below of the threshold of the poverty. We have in the tourism a great tool of economic development, ambient politician and. We have in the Planning the way so that these three together pillars can develop a locality sustainable. We have in the tourism the start of tudo.PARTE IIELEMENTOS PS-TEXTUAISVII. REFERENCES BIBLIOGRFICASBENI, Mrio Carlos. Estyrutural analysis of the Tourism. 5 ed. So Paulo: Senac, 2001.BORBOREMA, Magazine. Here it is well better. Special edition 50 years. Borborema, 2009.KOTLER, Philip. Administration of Marketing. So Paulo: Atlases, 1985.KUAZAQUI, Edimir. Tourist marketing and of Hospitality. So Paulo, 2000.LEITE, Emanuel Jlio. Turistificando a way of the Amaznia. So Paulo: Icon, 2001.VAZ, Gil Nuno. Tourist marketing. So Paulo: Pioneer, 1999.VIII. ELETRNICASBorborema REFERENCES. Available in: . 2011.Cachoeira access in 24 fev of the Hogfish. Available in: . 2011.Cachoeira access in 12 fev of the Hogfish. Available in: . Access in 12 fev 2011, What it is the Sustainable Development. Available in: . Access in 24 fev 2011.Territrios of the Citizenship? Borborema? PB. Available in: . Access in 24 fev 2011.NATLIA CONCEIO OF the COAST BAPTIST * Turismloga, Specialist in Planejamento Turstico (FACTUR). Email: