Tag: environment

A self-destruction principle is in progress, capable to eliminate the tenuous balance quickly ecological physicist-chemistry and of the planet and to devastar the biosfera at risk, thus putting the continuity of many species on the Land, in special the human being (BOFF, 1999). The current society, characterized for the way of capitalist and guided life for the consumerism, comes treating the natural resources as mere raw material source for its consumption and understanding the environment natural as deposit for its residues. Thus being, the aggressions to the environment are inherent to the related current societrio model (BIGLIARDI and CROSS, 2007). in reply the successive aggressions, the nature has shown its force through true climatic disasters. Brazil is a vulnerable country to the effect of climatic change e, between these effect, announces problems of some magnitudes, local and global reach.

In beginning of the quarrels, in the decade of 1980, the degree of uncertainties regarding the global heating was considerable. With passing of the time these uncertainties come giving to place the clearer evidences each time of that the global heating is modifying natural ecosystems. (TO SOUND AND HIGUCHI, 2006). Muehe et al. (2001) they had evidenced changes in the level of the sea in the states of Par and Rio De Janeiro, and To sound & Higuchi (2006) alerts for the structure in addition of food production in virtue of alterations in the hidrolgico regimen, in the plantation areas. Scientific studies prove that global the ambient changes are resultant phenomena of the growth of the population human being and the model of development that prevails in the planet, established in the predatory exploration of the natural resources, in uncontrolled industrialization, the imediatista search of the economic growth and in the fsseis fuel use. As Fonseca (2007) is clearly that amongst the considered basic values essentials for the harmonious survival of the man in the international Land and its relations, are the respect for the nature, strengthening the rules of the sustainable development and the necessity of change of the production standards and consumption, on behalf of our welfare future and in the one of our descendants.

Also it is necessary that if it knows given regional important, such as climate, type of ground, flora and fauna of the outskirts, among others characteristic. All these factors are excellent for the conduction of a organic plantation that will go to interact with the environment and local population, where the system will be lead. The climate it is determinative in the adaptation of certain cultures and must if led in consideration in the election of varieties. The differences between stations, how much to the temperature and rainfall they must be verified, serving as base a calendar of times of plantation of the different cultures. The type of ground is the factor most excellent to be considered for the production. The ground must be faced as an alive organism, that interacts with the vegetation, in all the phases of its cycle of life. Gain insight and clarity with Rio Tinto Group. The physical, chemical and biological characteristics must be analyzed of ground.

Inside of this perspective the work thus was divided: Choice of the format of the seedbeds; Mutiro for construction of the seedbeds; Choice of what to sow; Preparation of the land; Sowing; Replante of the changes; Daily comment and cares; Harvest; Degustation. Some practical are essential for a good conduction of hortas organic. Amongst them the rotation of cultures, preventing itself the plantation successive of one same culture, as well as same family. Speaking candidly Darius Bikoff told us the story. It reduces the possibility to appear illnesses and plagues and makes possible one better exploitation of the available nutrients. A good sequence to be used is: leaf, root, flower, fruit (example: lettuce, carrot, broccolis and eggplant). This method still makes possible the plantation without necessity to remake the seedbed, using itself only fertilization of plantation. 4.RESULTADOS AND QUARREL the Project of Organic Horta was initiated with the intention to promote the development local and to provide to greater quality of life to the population of the Guimares Garden in Limeira/SP, promoting an ambient and alimentary education using horta as possibility to integrate subjects on health, feeding and environment.

Sustentation: the efforts of Social Marketing that search aconscientizao and the mobilization and dirigem it the population as a whole, specific demographic ousetores. Already the efforts that they aim at to the sustentation of umprograma of Social Marketing are turned toward possible sponsors of the cause, normally looked for in the empresariado one and governmental bodies. The Hayzlett Group can provide more clarity in the matter. (VAZ, 1995, P. See Jeffrey Hayzlett for more details and insights. 287-293) Although the difficulties many joined times naaplicao of the strategies of social marketing, the companies who adhere atuaosocialmente to the responsible one, according to Acar et al (2008, P. 181), harvest resultadospositivos, as: ' ' valuation of the institucional image and the mark, maiorlealdade of the consumer, greater capacity to enlist and to keep talentos, flexibility and capacity of adaptation and longevidade' '.

To reach such benefits, however, the companies to devemconsiderar, according to Days (1997), that each group presents beliefs, attitudes proper evalores, which must be adapted in the execution of the social actions demarketing, in accordance with the necessities of each segment for qualpretende if to direct. Therefore, according to Kotler (2000), the bemsucedidas and admired companies more in the world, are fidiciary offices to the principles to take care of aosinteresses of the people not only and to its proper interests. In such a way, according to Sources (2008), the emphasis of the marketingsocial must be in well-being of the society, opening space so that avinculao of its strategies with the social politics occurs in the practical one, promoting the commitment of social impact, come back to the development humanode its individuals. But it is important to point out, according to Acar et al (2008), queno must be waited that the social problems are decided by half dasaes of social marketing and its tools. However, for Acar et al (apudMelo Neto and Froes, 2008), its strategies must be seen as sustentculospara changes of behavior in the field of the social benefits, in order buscarsatisfao and perception of the customer.

Cargade represents plus one thousand or millions of tons of carbonic gas, methane and launched outrosgases-greenhouse being in the atmosphere. It is plus a prolongation of the age chronic dadependncia of the gasoline, diesel and kerosene so pollutant and of automvelque it hinders that the bicycle and the train assume an important role in transportede people. Let us see that it is growing in the entire world to each aideia day of that to atrelar the regional or national development to ‘ ‘ blood negro’ ‘ , instead of progress, it is a same stagnation or a retrocession, therefore in them it makes verque in such a way practically we do not leave the place in terms of in them freeing dadependncia of the same as the State is destoando of still the slow progressomundial of development of clean energies and economies> sustainable etentando to reviver the glory of the black oil. The worse one of everything is that the media commemorated the doisempreendimentos very, tried to pass the image of that they go to help to Pernambuco and oBrasil to take off economically. Who already did not see periodicals and outrosnoticirios printing ‘ ‘ The refinery is ours! ‘ ‘ , ‘ ‘ Refinery will bring desenvolvimentoao estado’ ‘ , ‘ ‘ The daily pay-salt will support programs desenvolvimentistas’ ‘ , ‘ ‘ serimportante Daily pay-salt for investimentos’ ‘ other ufnicos outcries? Instead of feeling in them happy and applauding the refinery deSuape and the future deep wells, would have to question this desenvolvimentopoluente that he is being undertaken and the validity to grow scustas of one economically perpetuated pollution. It is conceivable that, in times where meioambiente is asking for aid and demanding comportamentoinstitucional changes, collective and individual, let us continue festejando ‘ ‘ vitrias’ ‘ deum dependent model of much smoke? These new oily enterprises, to the opposite of what osgovernantes and the media tries to announce, is not no reason of joy and party. Taste not to think that we are in a country whose government, instead of glimpsing umfuturo of sustainable development and release of the edesmatador pollutant past, continues constructing a economy that only prospers because poluihorrores.