You never deny you the opportunity to be the best, do you dare and are constant. Dynamics, business, marketing, proactivity show economic scenarios in which the companies offer their products, highlighting many activities of markets, strategies that favor him and make them competitive, in addition to being outstanding in reaching a good management of service the customer towards their satisfaction of their needs. To this is added, that to be competitive, actions of mercadeos that give step to plans, strategies that help in its operation is required. The truth, as the role of markets at the present time, has given way to new paradigms, knowledge that is need to manage, in order to give way to functions that are beneficial to the companies participating in this global economic reality. The graduate program of the specialty of quality management and productivity of the University of Carabobo (under my responsibility) Faces through his course in marketing, in addition to providing all knowledge marketing demand at present, seek way of interrelating them in favor of achieving good management of quality and productivity that step to products, competitive services, favouring him not only in the permanence of the conquered markets but achieve new ones. Current reality are invited to consider the scope, importance, implications of bequeathed relationship marketing, the connection is known, seeks to create, strengthen and maintain the relationships of the companies selling of goods and services with their customers, seeking to achieve the maximum number of business with each of them.Its aim is to identify the most profitable clients to establish a close relationship with them, who know their needs and maintaining an evolution of the product in accordance with them over time. In particular, must be very present characteristics, that as noted materialize in that each client is unique and aims to be that customer so perceived. Direct and personalized communication costs lower than the traditional promotion and marketing. .