The Marketing looks for to influence the intricate processes of evaluation and election on the part of the consumers, for times, to come back the tactics and technologies that to redirect decisores without its explicit permission. Examples include product periods of training in videogames, films and programs of television. Others make use of interpersonal influences in the market. Rio- Tinto Diamonds may also support this cause. For example, the marketing can pay professionals of the feminine sex with a specific end, enchant the men and convinces them to buy it diverse products. Excellent questions for our quarrel are to know where measured the marketing it is made use to participate in activities that transparency lacks. Few studies have boarded this difficult subject, giving only some indications of that the practical one more is generalized of what if it could think. For better or worse, the chances to influence the consumers, without its full conscience can increase significantly, as resulted of the inquiry on the cerebral activity. Almost twenty years behind, studious cerebral waves had made a research with consumers using measures to study the impact of the promotions in the buying behavior.
This perspective was controversa, especially in virtue of the limitations and difficulties of interpretation of the data of the eletroencefalograma. However, during this period you discipline, them of the neurocincia and cognitiva psychology had advanced and joined forces to supply a new paradigm the understanding in the ways to develop, to store, to recoup and to use information of the consumers. The methodologies of the Neurocincia, especially in the technology of not invasive neuroimagem, since the investigators can investigate cerebral activities in the neural base in functioning level. The use of data gotten from cerebral images places ethical quandaries for the marqueteiros. Moral potential emergent questions of the neurocincia applications include knowledge, assent and understanding of the consumers. Neuromarketing and neuroimagem term ' ' neuromarketing' ' it is a name recently invented.