Blog, Twitter, Facebook and co. as strategic components in the marketing mix of Linz, 18.August 2010: Austria’s job board integrated social media communication in the marketing mix. In addition to the presence of Facebook, Twitter and bloggy karriere.at include the pillars of Web 2.0 type communication strategy. The marketing team has been increased for consistent alignment of the enterprise to the requirements of the new communication, an employee can focus dedicated to the interaction in Web 2.0. Karriere.at supported by i5comm, the in-House Agency of the online incubator i5invest, strategy and planning. Karriere.at has traditionally been an early adopter in the social Web. We were always quick to try out new ways of communicating. We use for over a year, Twitter and Facebook.
The so far good experiences with the Web 2.0 have convinced us to lift the social media communication at a professional level and to integrate strategic and permanently in our marketing mix”, says Oliver Sonnleithner, Managing Director of Karriere.at. In the Centre: the karriere.at blog Angel point of karriere.at Kommunikationsmixes is the blog. Target was an interesting, with a theme reminiscent of magazine journalism and mix of styles and and to establish current information platform. Readers are job-seekers, but also HR managers and recruiters. Every day comes new content. The quality of the content is very important here.
The contents sit on the high standards of traditional quality journalism. In form and function we use of course all possibilities of Web 2.0″, so Oliver Sonnleithner. “The concept is full: currently we can more than double the number of visitors the week average.” Content not each social media channel is suitable for any message in any form adapted to medium. Of course Facebook – and twitter-followers be informed of new blog posts. “The proliferation of ad hoc news or interesting Web finds in the fields of job”, career and recruiting “offers, for example, via Twitter and Facebook on. Classic”press information are used not only for the media information, but also consistently be optimised in form and content to maximize the visibility of the brands in the organic search results from Google & co.. It is a relatively complex task to adapt the traditional corporate communication activities to the opportunities and challenges of Web 2.0 and to implement. Setting up such PR 2.0 processes cost time and money. On the other hand far outweigh the benefits for the company and justify these investments. Our communication with customers and partners has never been direct and productive. We can offer even more interesting content and thus service. And we get new traffic from new channels on our site”, says Oliver Sonnleithner. Karriere.at is the leading Austrian career portal about karriere.at with 450,000 monthly visitors, 5,000 jobs from Austria’s top companies and a pool of applicants with thousands of highly qualified candidates. In addition to a Semantic job search with advanced matching capabilities karriere.at offers applicants the opportunity to the entry of the personal career profile in the candidate database, as well as a wide range of information on the topics of career and vocational training. Companies in turn offers a steadily growing recruiting network for the optimal approach of the right candidate karriere.at, like MSN, Wirtschaftsblatt, format and much more. Currently, over 3 million potential candidates about the recruiting network be reached. contact: i5comm for karriere.at Bernhard Lehner Spengergasse 37-39 1050 Vienna phone: + 43 664 439 86 09 karriere.at on Facebook: karriere.at karriere.at blog: blog / karriere.at on Twitter: karriere_at