These are points that can influence e, later, to provoke changes in the culture of the organization. Chiavenato (2003) affirms that, the autocracy and diffidence, the conformismo and the individualism form solid barriers to the change and the innovation of the companies. Justifying this affirmation has if: Autocracy and diffidence: in many organizations the controlling and staff of command tend to treat its collaborators as if they were unprovided of reasoning, initiative, creativity and responsibility. This type of treatment compromises the good course of the tasks, a time that does not have freedom for the creativity and decision. Conformismo: it exists because of the autocracy, therefore had to the chamber pressures suffered by it commands, the employees are discouraged and they do not have initiative to question the norms and rules of the company. Individualism: the person acts on account proper, disdaining the other people, the team and the institution. The cultural and organizacionais changes depend basically on the changes of these concepts.

All change in itself is not easy, but it must be led in account that the organizations are constituted of people and, at the same time, that these people bring its culture for inside of the companies, also finish, absorbing traces of the organizacional culture, being able to create by means of this interaction, in a new culture. 3.METODOLOGIA OF the RESEARCH This research, exploratrio character, intends to catch by means of a study of case, information that demonstrate as the collaborators perceive and are influenced by the organizacional culture of the environment where they work. The exploratria research, according to Andrade (1999), provides to greaters information on the subject that if goes to investigate; it facilitates the delimitation of the subject of the research; it guides the setting of the objectives and the formularization of the hypotheses or discovers a new type of approach for the subject.