We detach the importance of the Educational Orientation in the mediation of the process teach-learning, evidencing the necessity of action integrated of the OE, adopting a dialgica relation with all the pertaining to school team, in favor of one better performance of the educandos. In this direction, we recognize the importance of the planning for Educational Orientation, aiming at to the elaboration of performance projects that take care of to the necessities appeared in each reality. Finally, we emphasize the main challenges and possibilities of the Educational Orientation in the present time, presenting itself as work field each more complex time in our society. DEVELOPMENT The Educational Orientation appeared at the beginning of century XX, in the United States, with intention to guide the educandos for one adequate professional choice. Its function was to help the pupil to define one better position or profession that it longed for to exert. But, then unreliabilities had appeared and difficulties of educating and thus, a more including assistance for well conduziz it was necessary social and personal life.
On the basis of the studies of Nerici (1976) we verify that in Brazil the Educational Orientation appeared for 1930 return, for the Loureno educator Son, with the denomination of ' ' Service of professional Orientation and Educacional' '. Later, in 1940, the educator Junqueira Maria Schmidt, unchained a work of spreading of the Educational Orientation for all the country, through courses, conferences and writings, by means of the CADES (Campaign of Perfectioning of Secondary Ensino) and of the Ministry of the Education and Culture, stimulating the creation of the Educational Orientation in the schools. The expression understood Educational orientation as a service auxiliary of the school appears for the first time, in the federal legislation, in Decree N. 4,073, of 30/1/42 (organic law of Industrial Ensino). The formularization cabvel, however, appears in the Organic Law of Secondary Ensino, in the Decree n.