Be Appreciated!

So, as you may know, October 9th is celebrated in many cities around the world as " Messenger Appreciation Day, and the City of Chicago is no exception. 10-9 is the radio code for "please repeat" or "what?", and the holiday was started in San Francisco in 1991. Over the past few years, Chicago has celebrated 10-9 day, with last year being the biggest celebration yet, thanks to the Active Transportation Alliance. ATA is back again this year with a vengance, and they want to make sure that 10-9 day 2009 is the biggest ever in Chicago.
Why are we celebrating 10-9 day on October 8th you might ask? Well don't ask, just show up at Mother Hubbard's after work on Thursday with your messenger ID and get some free Goose Island beer and pizza.